Bipasha Basu new brand ambassador for Réal Activ

Dabur India Ltd, India’s leading packaged fruit juice maker, has announced the signing in of celebrity health icon and Bollywood actress Bipasha Basu as the new brand ambassador for Réal Activ, its 100% Juice brand with no added sugar. The company plans to partner Bipasha in its brand communications with the popular actress endorsing Réal Activ’s new ‘Snack Healthy’ campaign.

Talking about her association with the brand, Bipasha said “I am very excited to get associated with the country’s most trusted No Added Sugar-100% Juice brand Réal Activ. This association has been a natural choice for me as I myself have experienced the goodness of the brand. In today’s modern world, we women are no less than superwomen, because we end up juggling between home and work. Eventually we end up compromising our health. Even I felt the same when two years ago someone pointed out to the extra weight I had put on. I was surprised to discover that the culprit was my habit of eating unhealthy food between meals. But now things have changed, to stay fit I snack healthy with Réal Activ. So it came as a natural choice for me to endorse the brand and share my experience with millions like me who wish to stay fit in their busy and challenging lifestyle.”

The brand has come up with an innovative communication strategy to spread out the message of healthy snacking. The new communication featuring Bipasha will be aimed at educating the consumers on how the unhealthy food intake in between meals takes a toll on one’s health and fitness. The brand has come up with the proposition “Snack Healthy” where it will talk about how one can replace the existing habit of unhealthy snacking with healthy snacking using Réal Activ juices. Réal Activ juices make a perfect snack choice as they 50% lesser calories compared to some of our favourite snacks like samosa or sandwich. It also provides instant hydration and energy which is much needed especially during the summers and to top it up Réal Activ contains 0% added sugar and 100% Réal taste .

Speaking on the occasion K K Chutani, Marketing Head (Foods), Dabur India Ltd. said, “There is a perfect match between the brand and Bipasha Basu, with both epitomizing health and fitness. Bipasha is unarguably the fittest of the Bollywood stars of the current era and her experience with Réal Activ juices makes it an ideal brand proposition for us to share with millions of consumers across the country. With this, we aim to create awareness amongst consumers on the need to Snack Healthy and how Réal Activ juices make an ideal snack option as they are made from the nature fresh, handpicked fruits & vegetables and are nutritious, filling and lip-smackingly delicious.”


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