MS Dhoni and Bipasha's New Reebok brand ambassadors

For the first time ever, Reebok brand ambassadors, MS Dhoni & Bipasha Basu come together in a TV commercial showcasing the latest edition of footwear from Reebok and sizzle the small screen with their never-seen-before chemistry.

The TVC features MS Dhoni and Bipasha Basu in a fun-run, throwing playful challenges at each other while competing to reach the finish line first. The chemistry and playfulness between the Indian captain & the Bollywood heart throb is for all to see.

CHECK OUT : Bipasha crosses her limits...

Subhinder Singh Prem, Managing Director, Reebok India Company said, 'Marketing for us is about occupying the consumer's heart space, not mind space. We do realize that contemporary India is a young nation with fitness being a necessary stimulant for a young mind and body. We also recognize the fact that a consumer will indulge more in an activity if he enjoys it. This thought forms the kernel of our ad. Our ad reinforces Reebok's challenger approach to provide consumers with the choice to take the boredom out; and the fun in, its Your Move. The ad is simple, fun and most importantly a delight to watch. Just the way Bipasha and Dhoni have fun while running in our ad, we hope to encourage our consumers to smile as they sweat'.

He added 'Bipasha and Dhoni are youth icons who reflect the aspirations of a young India, a fit India. Reebok is synonymous with fitness and we are proud to launch our world class technology through this ad'.

MS Dhoni said, 'I find the footwear the best for training with its benefits of cushioning and stability. I wear it during our long practice sessions and it has become my personal favourite now. I believe in this technology and am really happy to be promoting such a world class technology for Reebok in India. Shooting for the ad was a lot of fun, not to mention running with a friend, which made the whole experience even more delightful.'

CHECK OUT : Deepika to settle scores which Bips couldn't!

Added Bipasha Basu 'I am a fitness freak and I love to indulge in various activities like jogging, running, working out to keep myself fit. I have experienced never-before comfort in running with this footwear. In fact, it is the best thing that happened to my running regime. The different colours in the shoes make it so much more fun! I am sure that all fitness enthusiasts will agree that if your running gear is comfortable and trendy, you will enjoy your run even more. And looking good doesn't hurt either!'

The Director of the film, Mintoo Singh said, 'It was a pleasure working with Dhoni & Bipasha as both of them are extremely fit and lead an active lifestyle. Shot in Hong Kong, the TVC captured the camaraderie and chemistry between the two while they raced against each other and had a lot of fun in the process.'

Bipasha Basu new brand ambassador for Aristocrat

VIP Industries' promoted Aristocrat Luggage today said that Bollywood actress Bipasha Basu has been signed as the new brand ambassador for Aristocrat and will feature in a nationwide advertising campaign.

“Our association with Bipasha is a perfect brand fit and we are delighted to partner with her. She signifies style, class, and good looks which resonate with our brand values and positioning,” said Sudhir Jatia, managing director, VIP Industries.

A press release said Bipasha Basu would play a key role in the brand and product communication in print and outdoor media and will also feature in various promotions and merchandise that have been planned for the brand.

Bips got competition

Look who’s competing for the Leggy Lass Award. Bong beauty Bipasha Basu seems to have found competition in Priyanka Chopra.

And both the actresses are having a ball showing off those lovely, long legs. While Bipasha has always been fond of the Indianised version of hot pants, Priyanka seems to have developed a liking for them recently. Bipasha made it her style statement with movies like Dhoom 2, Bachna Ae Haseeno and Aa Dekhen Zara. While Dostana struck a dosti between Priyanka and her hot pants. She carried on the look in the song that she shot with Shah Rukh Khan in Billu. Wonder if it’s just the summer or are these two ladies responsible for setting the mercury soaring!

Bipasha Basu announced new brand for Fa Men’s Deodorant

On Friday May 15th evening actress Bipasha Basu was announced the new brand ambassador for Fa Men’s Deodorant at Hotel Taj Lands End, Bandra, Mumbai. Bipasha unveiled the company’s new product, Fa Men Xtreme at the Bipasha Basu had been busy shooting in Goa for her comic flick All The Best along with co-stars Ajay Devgan and Sanjay Dutt but she dashed back to Mumbai yesterday, first to shoot for a baggage commercial and for today’s Fa event.

Donning hot denim pants, the shapely beauty spoke about the importance of a good deo and why it is a must for men. We learnt at the event that a TV commercial featuring Bipasha has already been shot and it will soon be unleashed across all the TV channels.

Despite the on going recession, endorsement deals seem to be raining left right center for Bipasha and her hunky boyfriend John Abraham. Just last week we saw John at two such events.

Shah Rukh Khan is charismatic: Bipasha

Bipasha Basu who is shooting for Ajay Devgan’s home production All the Best in Goa, is very excited.

"It’s a No Entry like comedy," she says adding, “It’s been a long time since I did one of these, and it’s going to be great fun.’’
Yeah, her career took a ‘serious’ turn because suddenly she was completing Rahul Dholakia’s Lamha (shot in Kashmir) and Sanjay Gupta’s Pankh, a psychological thriller which deals with the psyche of a young boy, who has to play a girl child; but who is somewhere infatuated with Bipasha, an imaginary character, who guides him through his turmoil.

“When I return from Goa, I’ll get into the promotion of Pankh and shooting some commercials,’’ she says. “My character in Pankh is a very radical one; very strong and exciting.’’ Reports say Bips has tried out 11 different looks in the film, each more sex-citing than the other!

The actress also recently performed for a live show with Shah Rukh Khan in Mumbai; and like everyone else who is touched by the Khan, she too is all praise for the Badshah of Bollywood. “Shah Rukh’s energy levels are so high; he is charismatic and he motivates everyone around to give their best shot. I performed at the same wedding as him in Mumbai, but I barely interacted with him during the show. However I’ve been witness to his stage shows earlier and I just feel those who work with Shah Rukh are lucky because he truly transforms the lives of those around him. His zest is infectious and I’m looking forward to doing a film with him.”

With so much happening in her own career, she is not amused with reports saying that she is the one who actually nixed her boyfriend John Abraham’s pairing with Vidya Balan in Sanjay Leela Bhansali’s Chenab Gandhi.
“I don’t even wish to dignify the rumour saying that I’m responsible for John not doing Chenab Gandhi,’’ says the luscious Bipasha, who has till date never interfered in John’s professional decisions.

“Honestly I don’t know why I’m even being asked this question?’’ She points out, “Both John and I are very strong individuals. We’re both totally non-interfering when it comes to each other’s careers.’’ The actress says that even John is not amused that her name has been dragged in here for no fault of hers; and what she totally fails to understand is — why people would indulge in such loose talk, without realising the professional ramifications of it all.

Chenab Gandhi has a star cast led by the legendary Amitabh Bachchan with whom Bipasha has a fantastic rapport. She shot with him for the film Aetbaar; she has the highest regard for Sanjay Leela Bhansali as a film-maker; and she has absolutely cordial relations with Vidya Balan. “Rumours such as this upset a lot of personal and professional equations,” says Bipasha.